Thread's Not Dead by Jeff Finley

Author:Jeff Finley
Language: eng
Format: mobi, epub
Published: 0101-01-01T00:00:00+00:00

Check out Shirt Launch to get your brand more exposure.

Be friends with this giant list of popular t-shirt sites.

Communities and Forums

I can’t stress enough how important it is to make friends and connections online. Websites where lots of users gather to chat about a common interest are “gold mines” for brand owners. Just don’t treat it like a gold mine and you’ll be ok. Users are people, not gold.

It’s tempting to jump into a forum and drop links to your brand and expect sales to boom. What usually happens is the community members jump on the brand for intruding on their turf and spamming them. Even if the brand is legit, it’s just not cool!

Emptees.com was a great site that brought together t-shirt designers from around the world. The site shut down on March 1st, 2011 and was replaced by Mintees.com

Self Promotion on Forums

Sigh, yes I’ve done this before too. Bad Jeff. But this was when I was first getting started and didn’t know how the world worked yet. I was trying to promote my friend Brent Simon’s viral videos of him playing and singing songs on his keyboard. One of his songs was called The Bittorrent Song so I went on sites like Mininova and Ebaum’s World, signed up, and dropped the link to his videos with a comment like “Lol, look at this dork.”

Some members of the community called me out on it and realized I was one of the people behind it. While some actually liked the videos, others bashed me for self promoting it. People can be mean, let me tell you! Somehow the video caught on anyway (the videos were actually pretty good) and it did go viral and, as luck would have it, Brent landed on the Jimmy Kimmel show.

Signing up and self promoting right away is bad taste. People call it spam, but it’s not quite. Spamming would be flooding their site with your links and messaging. So let’s just call this tacky self promo “Spam Lite.” It’s the ugly cousin. Either way, there are more effective ways to promote.

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